30.03.2010

Using Video to add value to your website

With broadband connections becoming standard for most businesses and home owners, the opportunities to engage the visitors to your website becomes more interesting.

Your website is almost guaranteed to be one of the most, (if not the most), important tools in getting your message, service or products into the world at large. So it is vital, with the web becoming so much more competitive, to use all that’s available to catch the interest of a visitor to your website.

Whilst good, clean design, well worded content, correctly structured code and SEO (Search Engine Optimisation) are absolute necessities, video content is becoming a very useful addition.

Using embedded video content gives impact, and can retain the viewers attention so much more that simple text and images. It will also give added value to the visitor.

If you have a product or product range, video is a fresh way of imparting product details as well as your sales pitch. Video will certainly benefit the explanation of how something works or how a procedure is performed, rather than just using words and static images.

 

Staying static on the web is never a good idea, your website needs constant attention (SEO), updates and additions.

Video will rapidly become essential in achieving success. Your competitors may well know this and gain the advantage. Our advice is to properly examine whether video content will enhance your website visitors experience. If you decide it will have a positive benefit worth exploring, you may well find that it’s not as expensive as you imagine.

 

 

We prefer two of these:

QuickTime Video - which is easily downloadable, (if that is a requirement) and is high quality and streamable. The player is standard on Apple products but as a download for PC’s.

Source: Apple.com

Whether you are creating content for delivery on cell phones, broadcast or the Internet, or a software developer looking to take your application to the next level, QuickTime provides the most comprehensive platform in the industry.

With a rock-solid foundation that you can trust and a host of innovative features that create the most cutting-edge multimedia experiences for your customers, QuickTime is the obvious choice for all of your digital media needs.

Massive Cross-platform Platform

When you distribute your media in QuickTime, you automatically gain access to a massive platform. Available for both Windows and Mac, QuickTime 6 was downloaded more than 350 million times. Moreover 98% of those downloads were from PC users, at a rate of over 10 million per month. QuickTime offers a mature platform with thousands of professional and consumer authoring applications.

Adobe Flash Video - which is fast becoming the most popular format as it too is high quality and streamable and is cross platform with the player already installed on Apple Macs and PC’s. Its disadvantage is that it is difficult to download for those not tech savvy.

Source: Adobe.com

Why Use Adobe Flash Media Server?

More than 80% of online videos worldwide are viewed using Flash technology, and over 97% of viewers use the technology to watch videos online, making Flash the #1 platform for video on the web (ComScore, December 2008)

Flash Player provides support for real time video streaming and high definition video up to 1080p.

Deliver both live and video-on-demand streams to a growing number of mobile phones that support the Adobe Flash Lite™ 3 platform.

Supports H.264 video, one of the most widely used video standards used by Apple, Nokia, Blu-ray and many others.