18.02.2010
Your visitors experience.
With the ever increasing number of websites going 'live' on the internet, the competition your website faces increases daily.
To have a consistently successful presence that garners visitor (customer) loyalty, and makes your site 'sticky' (worth browsing through or revisiting), takes an investment in time and resources.
Think what a visitor to your website would find useful or informative.
Content is King
This has been true from the start of the web and is even more relevant now. A website can succeed or fail because of its content. A great many websites just don't get it right.
The web is in a state of constant change, new coding and style rules on how websites are structured, new media formats that enhance the visual experience, and social networks (Facebook, Twitter etc.) have come into existence, all these have a profound effect on how the web is used and viewed.
With the continuing improvement of broadband speeds, the use of video and animation has also come of age.
Our view is, that using video and/or animation can, if relevant and used correctly, greatly enhance your website visitors experience.
For example: A hospital, clinic or consultant surgeon can explain a clinical procedure so much more accurately using an animated graphic or video clip than with static images. On a shopping site Flash can be used in a number of ways from setting a mood, to enhancing a sales point.
Overdoing the media experience should be avoided though. Websites built completely in Flash can be great for entertainment sites, but are overkill for the majority.
Our advice is always, that you should use these media types selectively to bring a positive benefit and relevant visual experience to your site visitor.
