Search Engine Optimisation (SEO)
SEO has become one of the key areas in web site success. It's objective is this; to improve the search result ranking in search sites (Google, Yahoo, MSN, Ask etc), to try to get that all important page one ranking placement. SEO involves using keywords and phrases within the web site/page content, properly descriptive 'ALT' tags and links, page titles and hidden description tags, CSS (Cascading Style Sheets) and incoming links.
The execution of SEO needs skill, knowledge and time to achieve. After the initial optimisation of selected 'landing' pages, (it is not always necessary to optimise the whole site, in fact it can be a disadvantage, as visitors can land on pages that have little relationship to their actual search), we can provide a tailored SEO programme of monthly reports and web site statistics. How the SEO keywords are performing, search site ranking information and suggestions to either improve the ranking or help keep the position that your web site has achieved.
Bear in mind that there are many SEO companies out there trying to achieve top ranking for their clients, as well as hundreds or thousands of web sites with the same or similar type of business profile, so competition is fierce, but the right result can be achieved.
Hamilton-Rio Design has a programme of continual SEO training, to ensure we are proficient in this field.
We adhere to the Bruce Clay SEO Code of Ethics, ensuring that we optimise clients pages and sites to the highest ethical standard.
